PRAIM Group, a food licensing, marketing and distribution company with offices in Boston and Los Angeles, said today it will create and distribute a line of all-natural chocolate bars featuring "Where's Waldo?"
The company said it will introduce four unique limited edition collectible designs that include two "everyday" and two "holiday" stock-keeping units. Prices will range from $1.99 to $2.49 a bar.
The packaging will feature "Where's Waldo?" scenes including "Land of Waldos" and "Cake Factory," officials said. Consumers can log onto www.PraimgGroup.com to find solutions to the limited edition collectible wrappers.
More than 58 million "Where's Waldo?" books have been sold worldwide since they were first published in 1987. The series is published in more than 38 countries and has been translated into over 30 languages.
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