NetProspex promotes Michael Bird to CEO

NetProspex, a Waltham-based provider of business-to-business sales and marketing data services, announced senior level changes today, officials said.

Former CEO and co-founder Gary Halliwell will now serve as executive chairman, while former President Michael C. Bird assumes the CEO position. Brian Serino has been hired as senior vice president of sales and business development.

"We envisioned this level of senior transition when the timing was right for the organization, assuming we executed against our strategy and growth track," said Halliwell in a statement. "Fortunately, we've experienced great success over the last seven years, and achieved incredible growth through fantastic market presence, an award-winning workplace culture and notable customer success through our suite of B2B data management products."

Bird joined NetProspex in January 2010 as chief revenue officer, moving to president in March 2012. Serino joins NetProspex from marketing technology provider Neolane, where he served as vice president of sales.

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